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Artificial intelligence

Artificial intelligence (AI) is revolutionising nearly every business operation globally. Freshfields leads the way in this transformative era, providing guidance to clients across industries, including tech, media, financial services, private capital, life sciences, energy, consumer goods and manufacturing.

We specialise in advising on multi-jurisdictional AI governance, antitrust and regulatory compliance and investigations, tech collaborations, and acquisitions of AI technology. Clients appreciate Freshfields' comprehensive global and multidisciplinary approach, which leverages the expertise of leading regulatory, data privacy, antitrust, cyber, M&A, investigations, IP, litigation, and employment law specialists. This collective knowledge helps navigate the risks associated with AI and capitalise on the opportunities.

Recent client successes include:

We are active participants in the AI community; our Brussels Public Affairs team is part of the EU debate on AI (and other tech) regulation. We have recently co-led discussions at a roundtable with Axel Voss, MEP, who is one of the lead negotiators of the AI Act and the AI Liability Directive. We are one of the founding members of the UK’s City of London Law Society AI and Data Committees and are regular speakers on AI in the US, the UK, Europe, and Asia. Freshfields’ integrated cross-practice AI expertise and reach uniquely positions us to provide global advice on your business-critical AI matters.

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