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Consumer products

Freshfields partners with national champions and leading multinational consumer products businesses to help them adapt to the changing consumer landscape.

We regularly advise on M&A, finance and capital markets offerings, restructuring, antitrust and competition and consumer protection inquiries, joint ventures, global investigations, litigation, arbitration, franchising, real estate, logistics and distribution. Our lawyers are also experienced in brand protection issues and can help with IP, pricing and marketing strategies, as well as new product launches.

We guide clients through the rules on digital commerce, data protection, consumer protection, advertising, cyber regulation, and product safety, and assist with product recalls and large-scale consumer litigation, including class actions and commercial disputes.

We advise leading consumer goods companies on responding to ESG allegations in connection with their supply chains, and regularly help with diligence (including in an M&A context) and risk management across supply chains, taking into account wider ESG impact. With the growth of ethically based consumer spending these considerations are business critical to our consumer products clients worldwide.

Freshfields understands the trends and challenges affecting consumer products, and how legal and commercial issues affect different parts of the wider industry, such as FMCG, health and wellness, luxury and F&B.    

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